The world wide web has been one of the most preferred medium to advertise the products and services a business offers. And in this regard the efficacy of major search engines like Google cannot be ignored.
However, while using the services as offered by Google like that of Google Analytics or Webmaster Tools, one needs to verify the ownership of the site. This can be done with the creation of DNS TXT Record. It ensures the ownership of the site to a particular individual or institution.
Domain verification can also be done by using DNS CNAME records. This is particularly useful for those who are not being able to develop a DNS TXT Records for their respective domains.
Suppose you need to register a domain named xyz.com. Below is given the steps that you should follow while registering your domain or website via DNS CNAME Record:
Create a user account in Webmaster Tools and add there your domain that goes by the name of xyz.com.
To verify your ownership over the site xyz.com click on the Domain Name Provider option. It is supposed to manage the DNS records of your website or domain. In case if your provider is not there on the list as provided, select Others.
Based upon your selection you will either find an option to set a specific CNAME record or can Add a CNAME Record of your choice. All you just need to do is follow the instructions that appear on your screen and complete your domain or website’s DNS configuration by adding the specific CNAME record to it.
After you complete all of the above mentioned steps, click on the Verify button.
Once you submit your requisition, Google will automatically verify the authentication of the CNAME record you have put. If everything is fine with the process then you will be adjudged as the legal owner of the site or domain. Even if you have a sub-domain like xyz.com/blog, it will also be verified and you will be adjudged as its owner along with the mother domain.